2022 Visual Merchandising Trends IRL
2022 was an impressive year for retailers, from new store concepts to DTC getting down with brick-and-mortar to destination shopping. Here are some of our top clients that killed 2022 visual merchandising trends and how Fusion helped bring these trends to life through mannequins.
INCLUSIVITY AT ITS BEST
Nike has always been known to lead the way, especially regarding their Flagship NikeTown store design & visual merchandising. The first to introduce a global presence of a plus-size mannequin and now showcasing dynamic, adaptive forms, including wheelchair basketball players and track & field runners with blades.
J. Crew Men’s store
HERITAGE MAKES A COMEBACK
A multi-level 6,000-square-foot space shows a substantial reinvestment in a fuller range of what J.Crew provides men. Catering to Brendon Babenzien’s aesthetic, the new men’s Creative Director, Fusion designed cloth-tailored mannequins with brass accents as an ode to the brand’s heritage.
Dick’s Sporting Goods house of sport
MORE IS ALWAYS BETTER
DSG “2022 VMSD/Peter Glen Retailer of the Year – Visual Merchandising and Store Design” created an experiential store concept meant to inspire destination shopping, thanks to a 17,000-square-foot turf field and running track, a rock-climbing wall, a batting cage, golf-hitting bays, and a putting green. And it seems to be working! The VM team also doubled their mannequin footprint size featuring active forms in every sport they cater to, and the presentation is dynamic and energetic.
In Kohl’s new store concept, updated fixturing, displays and shelving, product vignettes, and mannequins help provide a “solution-oriented” layout that guides customers and helps them find what they are looking for.
Kohl’s has increased the number of mannequins throughout the store to provide customers with outfitting inspiration. The retailer wanted to use size and skin-tone-inclusive mannequins (also rolled out in all 1,100-plus Kohl’s stores). And they are also testing adaptive kids’ mannequins.
BEYOND THE EXPECTED
The NBA opened its first UAE store in Abu Dhabi as part of its global effort to show that basketball can be played anywhere.
Tasked with bringing the unexpected into their new store, Fusion worked with the NBA store design team and Al Mana Fashion Group to design, manufacture, and ship aerial, slam dunk mannequins all in 8 weeks.
Brick-and-mortar drives online sales
Forbes.com reported that PsychoBunny, a new Fusion mannequin client, is leaning heavily into brick-and-mortar in 2023 after seeing that its physical stores are profitable and boost online sales in the markets where they are located.
Fusion is excited to be a part of this larger expansion providing custom E-Flex mannequins in a soft gray color.