What are ghost mannequins?

A ghost mannequin, also known as an invisible mannequin or hollow mannequin, are specially designed mannequins that create the illusion of clothing being worn by an invisible person. Unlike traditional mannequins or body forms, which are fully visible, ghost mannequins provide a cleaner and more professional look to clothing displays or for professional mannequin photography for your website. By removing the distraction of a visible mannequin, the focus is solely on the clothes themselves.

How can ghost mannequins be used in retail stores?

Ghost mannequins offer more flexibility in store layout design. They can be easily integrated into your store footprint multiple ways to include adjustable floor stands, hanging rods, and gliders. These options allow visual merchandisers to showcase different clothing in different ways. This flexibility enables creative presentations that highlight the clothing’s key selling points and appeal to customers such as the multiplier effect when the same outfit is presented several times highlighting different aspects.

Outside of in-store retail, many e-commerce retailers use ghost mannequin photography for their e-commerce business to take product photos of calls to display on their website. This eliminates the need for live models or having to clip out mannequins in post-production photo editing.

Impact of ghost mannequins on sales

Visual merchandising plays a pivotal role in influencing customer behavior and driving sales. Ghost mannequins, with their ability to provide a seamless and immersive shopping experience, contribute significantly to increasing sales. Research has shown that effective visual merchandising can boost sales by up to 30%, and that’s just in-store–a high quality product image on your website can increase sales and cart size! By leveraging the power of ghost mannequins, retail stores can create a visually appealing environment that captures customers’ attention and encourages them to make purchases.

Why should retail stores consider investing in ghost mannequins?

Investing in ghost mannequins can provide a good return on investment (ROI) for retail stores. Ghost mannequins are lower cost than a full mannequin, durable, reusable, and versatile, making them a cost-effective solution in the long run.

Additionally, ghost mannequins have benefits beyond visual merchandising. Their captivating display can generate user-generated content for social media and enhance the online shopping experience in e-commerce platforms. By investing in ghost mannequins, retail stores can stay ahead of the competition and effectively engage with customers both in-store and online.

Ghost mannequins are revolutionizing visual merchandising in retail stores. Their invisible design provides a cleaner and more professional look to clothing displays, offering greater flexibility in store layout design. By effectively using invisible ghost mannequins and creating a visually appealing shopping environment, retail stores can enhance the customer experience and drive sales. Investing in ghost mannequins can provide a good ROI and keep retail stores competitive in today’s dynamic retail landscape. Stay up-to-date with the latest trends in visual merchandising, and consider incorporating an invisible mannequin to take your retail store and product photography to new heights.